PVC Banners - Getting it Right
From church fetes to fundraising events, PVC banners are a great way to attract attention. At the right size and with the right wording, they can help to swell numbers and increase takings.
Of course, there's an art to using PVC banners to get more people through your door. Just hanging up a banner isn't enough - it needs to have the right message and the right appeal in order to work well. You need an eye-catching design and words that motivate people to come to your event:
Design - the sort of design you add to PVC banners depends on the size of banner you choose and the type of event you're promoting. If your organisation has a logo, use it on your banner. Branding is all-important, even if it's just for a small local group. The more people see your logo and associate it with your charity or enterprise, the more likely they are to get involved or come to an event. Placing your logo where it will catch the eye of the passer-by is crucial to their understanding of who is holding the event. Design also involves placing the words and graphics in the right places so they can be easily read and understood by people in cars and buses as well as those walking by.
Words - don't make the mistake of using too many words on your PVC banners. Your statement needs to be as simple as possible. Too many words means smaller print and that can be hard to read from a distance, meaning that people can't find the essential information they need. If you're advertising an event, make sure the date, time and place are clearly visible, along with phone numbers for tickets or website addresses for further information. If you have space for a tag line - something that will encourage people to come along - use it, but not at the expense of the most important information.
Hanging - make sure you have permission to hang PVC banners in your chosen places. It could be directly outside the venue, or on the approach to it. You may need to talk to your local council or the venue owners before you put up any PVC banners, and it's worth doing this before you order anything so that you don't waste money. PVC banners come with strong fixing holes, and you should make sure you use equally strong rope or cord to ensure that the banner doesn't fly away in bad weather.
Gone are the days when outdoor banners simply had a few words printed on them. Today's technology means that you can print virtually anything onto outdoor banners, for effective and eye-catching advertising.
Outdoor Banners - Picture Quality
Digital technology has changed the way that many printers work, and it's certainly made a difference to the scope and quality of outdoor banner printing. Printing from digital photographs is cheaper and easier than ever before, and digital printing equipment has been specially designed to provide fantastic quality. You can now download a picture from your own digital camera to the printer and the next time you see it will be on your completed outdoor banners!
Original pictures - of course, the quality of the finished picture on your outdoor banners will depend on the quality of pictures you send to the printer. If you're planning on taking your own pictures, make sure you use a good camera, and take several shots so that you have a range to choose from. If you have software that will allow you to clean up and crop your own pictures, then use that before you send your picture to the printers. If not, just talk to the printer about how you want the image to appear on the outdoor banners and they can make the necessary changes.
Library pictures - you can use pictures from a photo library for your outdoor banners if you don't have any of your own. Some picture libraries are free, whilst others charge for the use of their images. If you've asked your printer to provide library images, make sure you know what the cost will be. In some cases, you may also need to credit the photographer or the library for the use of the image.
New pictures - the graphics you use on your outdoor banners don't have to be taken with a camera. Good designers can create graphics and images for you that reflect your organisation or are relevant to your event. This is a good way of ensuring a really clear, high quality image on your banner, but will add to the cost, so make sure you get a quote from your printer for this work.
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